Marketing Genius from Seth Godin

Seth Godin is a rather clever and wise marketer. He posted this to his mailing list yesterday:

This is so simple and yet so pertinent for publishers (and anyone creating anything).

Remember, your products are not for everyone:

  • Some people will like them.
  • Some people will hate them.

Don't waste your time and resources trying to convince people your product is for them. Instead, find the people who want your product, and solve their problem.